and one more exhibition for fashion Photography, this time it is starting at the Museum for Modern Art in Frankfurt.

The MMK is casting a glance at the decade of fashion photography: the 90s. The 1990s were a decade of individualism and self-defined style. In fashion and photography the focus was on finding personal forms and visual idioms to express that new feeling for life. For the very first time, a museum of contemporary art will be showing on a wide scale and in the context of art history just how radical and innovative the avant-garde thrust of the 1990s designers, artists and photographers was.

Ten photographers, all of whom are trailblazers of that decade, will showcase selected works and series in the rooms of MMK, with artists such Wolfgang Tillmans, Mark Borthwick, Corinne Day, and Anders Edström, choosing specific works from that era and presenting them in a new, contemporary context.Reproductions of influential photo stories and innovative ad campaigns by the likes of Helmut Lang, Jürgen Teller or Yohji Yamamoto will be on show as will a large selection of original fashion magazines.

Not in Fashion

Fashion and Photography in the 90s

September 25, 2010 – January 9, 2010

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Fashion, Photography


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