Evelin Kasikov is a graphic designer and author of CMYK embroidery. Born in Tallinn, Estonia, she now lives in London and works as a book designer and graphic artist. She studied graphic design at Central Saint Martins, graduating in 2008 with an MA in Communication Design. During her MA she developed an interest in craft, and has since then created stitched illustrations for clients including NIKE, The Guardian, BBH, WIRED and The New York Times.
Her approach to craft is analytical and firmly rooted in her graphic design background. She uses typography, grid systems and design techniques to challenge the preconceptions of embroidery. Always modern, always graphic, her embroidery is hand made yet mathematically precise. Experimentation with digital and analogue processes plays a big role in her work. Taking an old technique such as cross-stitch and giving it a modern graphic twist results in strikingly original work which has received coverage in design books and magazines worldwide.